Focus group interviews nurture different perceptions and points of view and are used to gather. The process begins with identifying the main aim and defining the key. In a brief time the moderator must create a thoughtful, permissive atmosphere, provide ground rules. Fgds are a predetermined semistructured interview led by a skilled moderator. It can impact focus group discussion if the facilitator is anxious because materials are missing or purchased at the last minute. Small number of people usually between 4 and 15, but typically 8 brought together with a moderator to focus on a specific product or topic. A focus group discussion is a qualitative data collection method that engages 6 to 12 peoplewith shared characteristics pertinent to the specific discussion topicand is led by a trained facilitator. Abstract focus group discussion is frequently used as a qualitative approach. Focus group interviews are a qualitative research method that consist of a carefully designed discussion which allows people to express their points of view in a group setting and provide researchers with indicators of program impact. A focus group discussion or fgd is a qualitative research method in the social sciences, with a particular emphasis and application in the developmental program evaluation sphere. More detailed information can be found in the reference section below.
It is a form of qualitative research where questions are asked about their perceptions attitudes, beliefs, opinion or ideas. Group characteristics relevant to defining focus group participants may. In a brief time the moderator must create a thoughtful, permissive atmosphere, provide ground rules, and set the tone of the discussion. This is the optimal size to promote discussion and enable the facilitator to keep the group on task. The first few moments in focus group discussion are critical. Depending on the research objective, the focus group can.
Focus groups can help guide marketers in providing better goods and services. At the simplest level, a focus group is an informal discussion among a group of selected individuals about a particular topic wilkinson 2004. If the facilitator is anxious, this may make the participants uncomfortable and limit discussion. Challenges associated with focus groups are most often attributed to two main factors. Focus group discussion is frequently used as a qualitative approach to gain an in. A focus group is most effective with 712 participants. Focus group discussion is frequently used as a qualitative approach to. Focus groups procedural guide this overview of procedures used in developing and implementing a focus group are just that an overview. Much of the work presented here is taken from two sources. Focus group discussions can be applied at any stage of the project or programme cycle from design through to evaluation.
The method aims to obtain data from a purposely selected group of individuals rather than from a statistically representative sample of a broader population. Focus groups aim at a discussion instead of on individual responses to formal questions. In focus group discussion participants are free to talk with other group. Focus group weaknesses as with any research method, focus groups are not without weaknesses. The focus group fg is one of the qualitative research methods to be utilized in the search for answers to such questions. A focus group discussion involves gathering people from similar backgrounds or experiences together to discuss a specific topic of interest.
How to conduct a successful focus group discussion atlan. In this chapter, i will focus on the importance of the focus group method, its history, and its benefits and pitfalls. The focus group fg has been actually employed by marketing, and is becoming importanct also in other areas. Focus group is a type of indepth interview accomplished in a group, whose meetings present characteristics defined with respect to the proposal, size. Focus group discussion in qualitative research new delhi. Focus groups can help clarify such perplexing information. The materials that you will need for focus groups are. A focus group discussion is a qualitative data collection method that engages 6 to 12. Key findings the main findings from data generated by the focus group discussions are summarized below. Notepads and pencils flip charts or easel paper focus group script. Focus groups are an exploratory research tool a structured. Focus group discussion is frequently used as a qualitative. Focus group interviewing richard krueger 4 beginning the focus group discussion the first few moments in focus group discussion are critical. Relocation of congolese refugees in lunda norte, angola unhcr 19, july, 2017 3 breakdown by sex and age group of focus group discussion participants.
1089 1379 144 941 41 1267 702 39 1288 940 389 125 489 512 842 804 895 501 541 1023 1469 1020 58 949 46 40 70 851 691